Project Podium: Building a Brand for the Next Generation of Rally Drivers

Project Podium: Building a Motorsport Brand from Scratch Local Mull lad and rally winner Fergus Barlow had a massive vision to help junior drivers tackle the island's infamous rally, but he didn't have a name, logo, or website to back it up. We stepped in to build the entire identity from the ground up. From brainstorming the "Project Podium" name to designing a sharp, aggressive visual style and launching an easy-to-manage Wix website, we gave Fergus the tools to turn his idea into a reality.